HISTORY OF THE GROUPE
Kindy moves with the times
In 1863, the Davesne hosiery store, manufacturer of hats, scarves, jumpers and socks opened its doors.
Initially produced independently by the craftsmen in their own homes and sold at markets,
with the advent of electricity and the steam engine, Mr Davesne decided to bring
the various crafts together in one place with a dedicated distribution channel.
From 1966 onwards, the business adopted theKindy name.
Inspired by the Kennedy family, for Mr Davesne the name symbolised the post-war boom years, modernity
and economic and social change. Product production and distribution was then directed towards
supermarkets and hypermarkets, jewels of the emerging consumer society.
The 1970s saw Kindy introduce innovation in its marketing and shake up the conventions governing socks,
at the time dictated by shades of black and white, with its coloured ranges and establish its identity
with its famous slogan: “Les chaussettes ne se cachent plus” [socks have come out of hiding].
From 2000, hypermarkets and supermarkets started to offer their own-brand products,
thereby creating a sock market devoid of originality. In response to this competition, Kindy launched
Research and Development Division focusing on foot health and wellbeing.
This resulted in the creation of such innovations as Pody Air
and Kindy Clip half socks much to the delight of consumers.
In recent years, the brand has continued to innovate and is moving into sustainable development
with its fair trade range “Chaussettes pour la Planète” [Socks for the Planet].
What makes this range special is the use of organic cotton and a manufacturing process that saves
320 litres of water with each pair of socks*.
At Kindy, it is by watching people walking, year after year,
that we have become experts on the foot. Our products will accompany you,
wherever your path may lead.
*Compared to standard thread